Published 2009-12-17 in Press Releases

Rap star Petter and Tenson in design collaboration to strengthen classic trademark

’This collaboration feels just right and a natural choice for me. Tenson is a classic outdoor brand name making clothes of a very high standard. I gladly associate my own brand name with Tenson as I’m an active outdoor person who travels and skis alot so there’s a lot I can bring to the company,’says Petter who spends a great deal of the year in Åre where he runs a night club called   ”Got soul it”.

Petter is at the moment putting the finishing touches to his new album that will be released in the Spring. He sees himself as an entrepreneur and a Jack-of-all-trades with music as his cornerstone.
’Marketing is an important part of my job. The collaboration with Tenson is a smart strategy where both of us can become successful together. If things work out as well as we expect them to I’ll gladly continue our partnership by contributing even more ideas for the brand name to grow as it deserves,’ says Petter.

Tenson, founded in Varberg in 1951, has today a wide range of high-performance functional ski/outdoor clothing for the active outdoor person. Through an offensive three-year plan, introduction of new designs and the opening of Tenson-only boutiques, as well as a more offensive profiling and marketing strategy, the company is set to increase its sales in the Swedish, Danish, Belgian and Dutch markets.

‘I’m really pleased about our collboration with Petter. He’s a very competent entrepreneur with creative ideas when it comes to designing clothes and marketing. We couldn’t have found a better partner than a modern artist who also likes to spend time in the same outdoor environments as our customers,’ says Johan Lövqvist, Tenson’s managing director.            

For further information please contact:
Johan Lövqvist, Managing Director, Tenson. Cell:(00460) 702-68 83 00. Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Petter’s press contact, Cell:(00460) 704534783, Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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