Over the next three years, Tenson will be a recurring presence in the world of skiing. We have signed a three-year contract with World Cup in Åre and will be visible on the slopes as early as the 12-13th December when the ladies World Cup competition comes to the Swedish mountains.
     The world’s best ladies downhill skiers are going to be on the piste, their objective being to be there for as short a time as possible. We, on the other hand, are going to be highly visible, 24 hours a day. Every one of the 300 competition staff will be kept warm thanks to ski clothing specially created for the event. And because TV crews from around the world will be covering the competition, looking good is just as important as garment functionality.
     This is a unique cooperation between two strong brands. Tenson, who have developed garments for an active lifestyle since 1951 and Åre, who arranged the alpine skiing World Championships for the first time in 1954. It is also the starting signal for an offensive campaign to promote our skiwear collection. Please follow the World Cup in Åre over the coming years. The competitors and the clothing of the organising staff are both sure to be of a higher class than ever.