Classic clothing company Tenson becomes new partner to Säfsen Ski Resort

Classic clothing company Tenson takes another step in its offensive to stregthen its trademark and becomes a partner to Säfsen Ski Resort, south-west Dalarna. The terms of the partnership includes the sale of Tenson clothes at the resort’s exclusive boutique ”Björnen Sportshop” that opened its doors in December. The 140 employees at Säfsen Ski Resort will also wear Tenson jackets. The Tenson trademark will be one of the biggest brands to gain maximum exposure throughout the resort.

’This is an important step in our offensive to strengthen our trademark within ski and outdoor apparel. In order to succeed we must be seen in environments where our customers are. At the Säfsen resort we have skiiers in the winter and MTB bikers during the summer. So, we couldn’t have found a better facility to enter a cooperation with’, says Johan Lövqvist, MD of Tenson.

The opening of the the new boutique will give an increased level of service for visitors to Säfsen Resort. As the number of visitors increases there obviously follows an increase in demand for products and other services that heighten the holiday experience.

’Our cooperation with Tenson means that we will be able to offer our guests high-quality ski and outdoor clothing at advantageous prices. Tenson clothes are spot-on for our commercial operations and together we are looking forward to developing the boutique concept further. Besides, our personnel are going to look good in Tenson jackets, as well as being kept warm this winter,’ says Christer Rosén, MD of Säfsen Ski Resort, that welcomes over 270,000 visitors per year.

Tenson has also signed a three-year contract with World Cup Åre. During the World Cup championships to be held from 12th/13th of December all competition officials will be wearing Tenson jackets to gain maximum exposure of the trademark throughout the competition area.

’It’s great that we have, in such a short time, entered into two very important cooperation assignments. To be at the forefront of the public eye and accessible is an important part of our offensive three-year plan and we will be working flat out to embark on further partnerships with companies and actors that suit our company profile,’ says Johan Lövqvist.